lack of understanding. It’s this point, that we’re going to focus on when helping find new customers to manage Facebook Ads for. To clarify, I don’t advocate running ads without learning them yourself! Using someone else’s money to start your learning process around Facebook Ads is not only selfish, but it’s a poor way to do business. I believe that if you want to learn properly, you need to have skin in the game and lay it on the line. It’s now easier than ever to come up with a product that you can test with Facebook Ads. I started by designing my own simple T-shirt business (a Game Of Thrones inspired one if you’re interested) and used my hard-earned to run ads to it. I made some money, lost some money but most of all I gained experience in setting up ads, running tests, making mistakes and discovering successes. This learning curve was invaluable to me a few years ago when I was starting out learning more about Facebook Ads. Ok, now we’ve got that out of the way, it’s time to get your new potential Facebook Ads client’s attention. The biggest piece of feedback I get from people that are new to Facebook Ads, is the lack of understanding how it all fits together. They’ve heard bits and pieces about targeting opportunities, tracking sales and have even interacted with ads themselves but above it all is a lack of understanding and clarity on where they need to start for successful Facebook Ads. To help clarify some of the information they’ve been seeing about ads, the easiest way is to give a small, easy win that hooks them into wanting to know more.
Two of the easiest hooks you can use to show people are:
- Installing the Facebook Pixel installation
- Setting up Facebook Product Catalog Ads
What you need to start to find a Facebook Advertising Client
Steps to identify a Facebook Advertising client
- Start by focusing on a particular niche or industry that you feel confident you can understand and that you can get results for. Make sure they also abide by Facebook Policies and that they can advertise on the platform.
- Make a list of businesses you want to target. Download my free tracking template here. (ignore links here, I’ll insert them myself)
- Visit their website on a desktop with the Pixel Helper installed
- Check to see if it is firing and tracking events. Download my pixel checklist here. (ignore links here, I’ll insert them myself)
- Within Microdata, check to see if they have Schema setup (this can be an additional on-sell to your offer)
- Standard events, – View content, add to cart, initiate checkout, purchase
- Whether the events are associated with a product catalog (if there are more than 5 products on their website)
HOW TO CONTACT THEM TO OFFER FACEBOOK ADVERTISING SERVICESIt’s time to contact them to let them know you can help. Start with why the Facebook Pixel is important to them. Most businesses don’t understand that they need the Facebook Pixel installed so that’s the easiest place to start. Help them understand that the Facebook Pixel is vital to:
- Build audiences of people that are interested in your company
- Re-target browsers that didn’t convert and recoup lost business
- Track conversions and behaviors on your website
- Measure results of your Facebook Ad campaigns
- Help Facebook find out more about the ideal audience for your business
HOW TO BRING THEM ON AS A CLIENTIf they contact you to see if you can do it, ideally you want to be able to do this in person with them because you know it only takes seconds to implement. If it’s logistically impossible to do it in person, try to get them on a Zoom or Teamviewer so you can get control of their machine and do it for them. Determine which programs and software they use for their business. (FYI we’ve got a tool in our bonus pack to help you do this) This will help you prepare whether you need 3rd party apps or need to do some more research to complete the task quickly. Before you meet (ideally), ask if they can add you as a partner in their business manager to their ads account. You need ‘Advertiser’ level access to be able to copy their pixel code. Depending on what you want to upsell the clients to when you meet up, you can charge for this service or do it as ‘act of goodwill’ in exchange for you being able to promote how you can help further. You need to make this judgment as a business and sometimes use it as a case-by-case basis. I have seen people sell this service for up to $199 and make a nice side income with it though… Once you’ve installed the pixel or product catalog successfully, don’t stop there! Go to their audiences section and setup audiences for them so the pixel starts to populate them. Ask if they have a particular url/event or conversion they want to track and set that up for them in the audiences section (and custom conversions if required). Wow them with your knowledge! Show them clearly and easily how you can implement the opportunities you’re opening for their business. We’ve never had a negative reaction to this and this is the BEST way to then lead in to describing how your business can help capitalise on these opportunities.
WHAT NEXT? HOW TO GROW YOUR FACEBOOK ADVERTISING CLIENT BASEDownload our free BONUS pack that we used to get our first client, and still use to bring in new clients every month. This bonus pack includes:
- Email templates & scripts to send to people
- Tools I use to record screencasts etc.
- Spreadsheet to track potential clients
- Facebook pixel checklist
- How to install a pixel to be Facebook and GDPR compliant
- How to analyse the systems a site uses