Patience, sometimes it’s not everyone’s strong point. Particularly if we’re eagerly awaiting results from our hard earned money we’ve just handed over to Facebook. In this article, I’m going to cover how you can speed up the impact of your new Facebook Advertising campaigns. When most businesses first think about targeting for Facebook Campaigns, your mind usually goes to other pages their customers like, behaviours they perform or where they live. And while that’s useful, they’re missing out on potential audiences that are right under their noses before they even get to this stage. Making use of these audiences can not only improve the immediate results you get from your ads, but also deliver further insights and data that Facebook can take advantage of in other campaigns you’re running on the platform. Let’s break this down into the 3 simple steps, Setup, Creation and Implementation
SetupFirstly, it’s imperative you have the Facebook Pixel installed. Ideally, you would have this installed for sometime before you begin with Facebook Ads. This will grow the size of the audiences we’re going to target in the implementation stage.
- View Content
- Add To Carts
- Purchase (so you can exclude them)
CreationNow we need to create ads specifically for these people to help bring them back and continue browsing to complete their purchase. Remember, these people have shown an interest in your products but they just weren’t convinced it was the right time for them. When you think about what you might want to put in your ads, think about:
- Their pain points that make them question their purchasing decision
- Why would they think twice about purchasing?
- Are there any logistical questions you need to cover that maybe they weren’t sure about? Shipping, returns and payment methods are always popular ones.
- How can you create a sense of urgency to get them to action?