10 Creative Ways to Use Subscription Lists for Business Growth



Discovering how to use Subscription Lists effectively can greatly benefit businesses looking to enhance audience engagement and drive growth.

With the introduction of Subscription Lists in 2022 (previously ‘Recurring Notifications’), Meta provided businesses with an invaluable tool to harness the power of Messenger and Instagram for better connections and results. Boasting higher open, click-through, and engagement rates, Subscription Lists can help businesses foster stronger relationships with their audience while encouraging interactive conversations that ultimately generate more traffic and sales.

In this blog post, we will delve into 10 different use-cases specifically designed for businesses aiming to maximise the potential of Subscription Lists.

1. Mini-challenges

Offer free challenges and automate content delivery with a seamless follow-up process.

Subscription Lists can be a game-changer when it comes to offering free mini-challenges, such as 5-day challenges, to engage and captivate your audience. By using Subscription Lists, you can efficiently automate content delivery, ensuring that your audience receives the necessary materials and resources on time, every day.

This automation not only saves time and effort but also helps maintain consistency in your messaging. Furthermore, Subscription Lists enable you to implement a seamless follow-up process, allowing you to reach out to participants at the end of the challenge to gather feedback, offer additional resources, or even upsell to a paid product or service.

Chatbot Challenge Feature Image

Challenge Manychat Template

We’ve built these features into our Chatbot Challenge template. Find out more and purchase it here.

2. Podcasts

Keep your audience in the loop by delivering episode updates directly to their inboxes.

Subscription Lists offer an incredible opportunity for podcasters to cultivate a loyal listener base and deliver a more personalised experience. By encouraging users to subscribe to their Subscription Lists, podcasters can ensure that their audience stays up to date with the latest episodes and news.

One of the key advantages of using Subscription Lists for podcasters is the ability to gather listener preferences regarding the types of episodes they enjoy. By capturing this information, podcasters can tailor their messaging to send highly targeted and relevant updates, ensuring that listeners receive notifications about episodes that align with their interests.

This level of personalisation not only enhances the listener experience but also fosters a sense of connection between the podcaster and their audience. Listeners will appreciate receiving content that is curated to their preferences, increasing the likelihood of them tuning in to new episodes and even sharing the podcast with their network.

By leveraging Subscription Lists, podcasters can build stronger relationships with their audience, boost engagement, and ultimately grow their listener base through targeted, personalised messaging.


Podcast Manychat Template

We’ve built these features into our Podcast ManyChat template. Find out more and purchase it here.

3. Webinars & Free Events

Streamline registration, reminders, and follow-up messages to keep your attendees engaged.

Subscription Lists can be a powerful tool for enhancing your webinar or events strategy by streamlining registration, reminders, and follow-up messages, ultimately keeping attendees engaged throughout the entire process. Utilising Subscription Lists allows you to manage communication efficiently and ensure that your audience remains informed and excited about your upcoming event.

By incorporating Subscription Lists into your registration process, you can simplify sign-ups and provide registrants with instant confirmation messages. This immediate communication establishes a connection with your attendees right from the start.

Because Subscription Lists enable you to automate reminder messages, you can improve one of the biggest challengers for Webinar and Event hosts out there – show-up rate. It’s been proven that the higher the live attendance rate, the higher the conversion rate for Webinars & Events. These timely reminders can help increase overall attendance and revenue you can generate during your event.

Lastly, Subscription Lists make it easy to send follow-up messages after your event. This can include sharing a recording of the event, providing additional resources, or even promoting your next event or related product. These messages can be directly synced against behaviours across all your systems to ensure they are personalised and designed to deliver an engaging experience to cultivate a loyal community of customers.

Online Course Launch Product

Webinar Manychat Template

Use our Webinar Template to automate this process and integrate Subscription Lists to your registration process.

4. E-commerce and Retail sales:

Create an exclusive list for special offers, discounts, and automate post-purchase follow-ups and reviews.

Subscription Lists present a unique opportunity for e-commerce businesses to elevate their marketing and customer engagement efforts. By creating an exclusive lists you can reward loyal customers and incentivise potential buyers to make a purchase. Examples of offers that may appeal to potential customers include:

  • Discounts and coupons
  • Limited time offers
  • Pre-launch exclusives
  • First access group
  • Order updates

Utilising Subscription Lists for these types of offers allow you to segment your audience, targeting only those who have expressed interest in receiving these offers. This tailored approach not only increases the likelihood of conversions but also helps build a positive brand image, as customers appreciate receiving personalised communications that cater to their indlvidual preferences – as opposed to irrelevant offers and messages.

In addition to promotional content, Subscription Lists can be employed to automate post-purchase follow-ups and review requests. After a customer completes a purchase, you can use Subscription Lists to send personalised thank-you messages, provide helpful information on product usage, or ask for feedback. This level of engagement fosters a strong relationship with your customers and can lead to repeat business and positive word-of-mouth.

By incorporating Subscription Lists into your e-commerce and retail sales strategy, you can effectively nurture the customer relationship from start to finish by:

  • Driving sales through targeted promotions
  • Enhancing your brand’s reputation through personalised communications
  • Improve customer loyalty through attentive post-purchase experiences

E-Commerce Manychat Template

Our Shopify Pro template incorporates Subscription Lists and other targeted messages to help e-commerce businesses generate more revenue.

5. Quote conversion

Use Subscription Lists to follow up with potential clients and provide them with personalised quotes.

For businesses that rely on providing personalised quotes to potential clients, Subscription Lists can be an invaluable asset in streamlining communication and enhancing the customer experience.

With a growing trend of customers expecting businesses to be attentive to their messages on Facebook and Instagram, it has become increasingly important to leverage direct messaging for effective communication.

By using Subscription Lists for quote generation, you can efficiently follow up with prospective clients and deliver tailored quotes directly to their inbox knowing that:

  1. You can see when a message is read to confirm they have received your quote
  2. Remove the risk of ‘lost in the inbox’ emails that customers can often use after follow-ups
  3. Reduce the time it takes for quotes to be approved with the instant reply and conversational behaviours in messaging inboxes

Subscription Lists facilitate a more organised approach to managing quote requests, ensuring that no potential client is left waiting or overlooked. Once a client submits a request, you can use Subscription Lists to automatically send an acknowledgement message, setting expectations for when they will receive their personalised quote.

Moreover, by leveraging the power of Subscription Lists, you can send follow-up messages after delivering the quote to address any questions or concerns, and ultimately guide the potential client towards making a decision. This proactive communication demonstrates your commitment to customer satisfaction and helps you stand out from the competition.

Incorporating Subscription Lists into your quote generation process can significantly improve the customer experience, increase the likelihood of conversions, and position your business as a responsive and attentive service provider.


Quote Generation Manychat Template

Our Quote Generation template incorporates Subscription Lists and help attract the right people and improve conversion rates

6. Health & Fitness industry

Offer trials and quizzes to engage your audience and create a loyal community.

Subscription Lists can be a powerful tool for health and fitness businesses looking to engage their audience and build a loyal community. By creating valuable content and offers, you can effectively capture the interest of potential clients and showcase the value of your services.

One of the incredibly effective ways to to utilise Subscription Lists for membership based health & fitness businesses is to promote trial offers, such as free classes, periods or consultations. By delivering these exclusive offers directly to their inbox, you can create a sense of urgency and personalisation that encourages potential clients to take action while automating the follow-up and sales process. Integrating this type of system using Subscription Lists can:

  • Increase conversion rates with personalised attention and communications
  • Allow you to focus on qualified leads that are more likely to convert and are a bit fit for your community
  • Reduce churn of current customers with ongoing communications

Subscription Lists can be utilised to share quizzes that help users assess their fitness levels, nutritional needs, or wellness goals. These interactive quizzes not only provide valuable insights to your audience but also serve as an opportunity for you to showcase your expertise and build trust with potential clients.

By creating engaging content and offers, you can effectively nurture leads and foster long-term relationships with clients who are more likely to invest in your health and fitness business and support it’s growth and success.

Health & Fitness Lead Generation Manychat Template

Find out how you can implement subscription lists to your Health & Fitness business with our template here.

7. Professional Services

Use Subscription Lists to send booking reminders and encourage reviews for your business.

Subscription Lists can play a crucial role in enhancing the client experience for Professional Service providers, such as Salons, Accountants, and Health Practitioners. By using Subscription Lists to send booking reminders and encourage reviews, you can streamline communication, demonstrate your attentiveness, and build a solid reputation for your business.

Implementing Subscription Lists for booking reminders allows you to ensure that your clients never miss an appointment. With automated reminders delivered directly to their inbox, clients can stay informed about upcoming appointments or sessions. These timely notifications not only help reduce no-shows but also demonstrate your commitment to providing an organised and professional service.

In addition to booking reminders, they can also be used to solicit reviews from satisfied clients. By sending a follow-up message after a successful appointment, you can kindly request feedback and encourage clients to share their positive experiences. These reviews can serve as valuable social proof for your business, attracting new clients and reinforcing the trust of existing ones.

By leveraging the power of Subscription Lists, you can lead to:

  • Improved client satisfaction
  • Increased credibility
  • A stronger reputation in your industry

Stay connected with your clients and foster long-term relationships that support your business’s growth by implementing Subscription Lists as an option for clients to communicate with your business.

Professional Services Manychat Template

Professional Services Manychat Template

Find out how you can use our Professional Services ManyChat Template here 

8. Hospitality & Tourism

Provide information, coupons, reviews, and specials to keep customers coming back for more.

Subscription Lists might not be considered a key part of a marketing strategy for a business in the hospitality industry, but they can be a game-changer for businesses looking to elevate their customer experience and encourage repeat visits.

Businesses such as restaurants, hotels, and cafes can nurture the whole customer experience from awareness to loyalty with offers at key stages of the customer journey. These include things such as:

  • Awareness Stage:
    • Coupons & deals
    • Special events
    • Birthday offers and discounts
  • Consideration Stage:
    • Offers for last-minute reservations
    • Bookings for upcoming events
    • Themed deals and promotions
    • Booking and reservation updates
  • Decision and Loyalty:
    • Wifi passwords
    • Loyalty programs
    • Reviews and follow-ups
    • User-generated content

Utilising Subscription Lists to claim and receive these offers allows you to deliver personalised communications to drive them to your venue. Integrating with existing programs allows the personalisation to go to another level by triggering communications based on key behaviours such as visits, bookings and payments.

This targeted approach means you can keep your most loyal customers up to date and be ‘in the know’ to foster a sense of exclusivity and appreciation.

By incorporating Subscription Lists into your hospitality marketing strategy, you can build lasting relationships with your customers, drive repeat business, and set your establishment apart from the competition.

Hospitality Bookings Manychat Template

Find out how Hospitality businesses can use our ManyChat Template to handle bookings here 

9. Real Estate

Keep interested buyers informed with off-market lists and personalised recommendations.

Subscription Lists offer an excellent opportunity for real estate professionals to keep interested buyers informed and engaged throughout their property search journey. By using Subscription Lists to things such as share off-market listings and personalised recommendations, you can provide a tailored and proactive service that sets you apart from the competition.

Off-market listings are highly sought after and offer exclusive access to properties that may not be widely advertised. By encouraging potential buyers to join this exclusive list, you can use Subscription Lists to share these listings and position yourself as a valuable resource for buyers looking for unique opportunities.

This exclusive approach not only demonstrates your commitment to meeting your clients’ needs but also helps you maintain a competitive edge in the market.

In addition to off-market listings, Subscription Lists can be used to deliver personalised property recommendations based on clients’ preferences, budgets, and other criteria. By encouraging clients to set their preferences and needs, you can send them relevant suggestions that enhances their property search experience.

This level of personalised support can lead to more successful transactions, positive referrals, and a stronger reputation in the real estate industry.

By incorporating Subscription Lists into your real estate marketing strategy, you can ensure that your clients receive timely, relevant, and exclusive property information, ultimately positioning your business as a reliable and attentive service provider.

Real Estate Feature Image

Real Estate Manychat Template

Find out how Real Estate professionals can attract leads showcase properties with our Catalog & Lead Generation ManyChat Template

10. Influencers & Content Creators

Increase follower engagement and partnership value

Influencers, bloggers and vloggers can leverage Subscription Lists to share exclusive offers, promotions, and content related to their partner collaborations.

By inviting followers to join their Subscription Lists, influencers can create a direct line of communication, enabling subscribers to receive updates on new content and tailor their preferences for future offers.

This personalised approach encourages a deeper connection between influencers and their audience, as subscribers feel they are receiving special attention and insider access to their favourite content creators.

It also allows content creators to showcase the value of their content and following by demonstrating the ability to have a direct line of communication for those brands to utilise. Communications are then enhanced with detailed analytics and reporting that influencers can use to demonstrate the effectiveness of their campaigns with brand partners.

Ultimately, Subscription Lists can serve as a powerful tool for influencers looking to grow their audience, strengthen their online presence, and create a more interactive and personalised experience for their followers.

Influencer Collaboration Manychat Template

Find out how Influencers can increase the value or their brand partnerships with our Collaborations ManyChat Template

Start utilising Subscription Lists today!

The potential use cases for Subscription Lists are virtually unlimited, offering businesses across various industries an incredible opportunity to engage their audience, drive traffic, and increase sales. From mini-challenges and podcast updates to real estate listings and influencer promotions, Subscription Lists provide a powerful way to create interactive and personalised experiences for your audience.

As a free feature, there has never been a better time for businesses to start utilising Subscription Lists to build stronger relationships with their customers and clients. By harnessing the power of Messenger and Instagram, you can take advantage of higher open, click-through, and engagement rates to ensure your messages are reaching the right people at the right time.

To help you get started with Subscription Lists, we’ve created a free template that will guide you through the process of setting up and managing your own lists.

Download our template today and unlock the potential of Subscription Lists to transform your business and foster lasting connections with your audience.

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Take that leap today; browse our full range of ManyChat templates.

FAQs about Manychat Templates

For most of our templates, we’d encourage you to upgrade your Manychat account to a paid version. You can browse their pricing here. While not always 100% necessary, many elements in our chatbot templates will not function properly on a free version of ManyChat. 

Yes, we offer a variety of free templates for businesses to use. These templates are customisable and can be used to create a chatbot for a business without incurring any costs.

Yes, ManyChat templates can be customized to fit the specific needs of a business. They include pre-configured elements which can be easily modified and adapted to fit the user’s desired functionality. Additionally, templates may also include pre-written scripts and examples of best practices, which can help users understand how to create an effective chatbot.

Yes, ManyChat templates may include pre-written copy and scripts with examples of best practices. These can help users understand how to create an effective chatbot and can be used as a guide when building a chatbot.

No, you do not need any technical expertise to use a ManyChat template. ManyChat templates are designed to be code-free, user-friendly and easy to use, even for those with no experience in building chatbots.



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