What is Pay for Performance Marketing?
Pay for performance marketing is an approach where businesses pay only once results are delivered, instead of upfront for a flat fee for services rendered. In other words, you only pay us when we generate leads that meet a certain set of requirements.
This model ensures that both parties are invested in the success of the marketing strategy, and that the results produced meet your desired ROI.
Benefits of Pay for Performance Marketing
Lower Risks
One of the most significant benefits of pay for performance marketing is the reduced risk for clients. With this model, businesses don’t have to worry about investing money in a strategy that doesn’t yield the expected results.
Because there’s less financial risk with performance marketing than with other models, you can make decisions based on accurate data, which improves your chances of running successful campaigns without having to make decisions with the pressure of a looming invoice hanging over you.
This also means that we’re more motivated to deliver results, as our payment is dependent on the outcome. We have full confidence in our ability to generate the results that you’re looking for, and we’re confident that you will see a significant return on your investment.
Improved Insights & Transparency
One of the most significant benefits of pay for performance marketing is the reduced risk for clients. With this model, businesses don’t have to worry about investing money in a strategy that doesn’t yield the expected results.
Because there’s less financial risk with performance marketing than with other models, you can make decisions based on accurate data, which improves your chances of running successful campaigns without having to make decisions with the pressure of a looming invoice hanging over you.
This also means that we’re more motivated to deliver results, as our payment is dependent on the outcome. We have full confidence in our ability to generate the results that you’re looking for, and we’re confident that you will see a significant return on your investment.
How Pay for Performance Marketing Works
Our lead generation guarantee is designed to be straightforward and easy to understand. To access the offer, businesses must meet a set of requirements that will ensure that we have the best chance of delivering the desired results.
If your business qualifies, you must undertake our Conversations Roadmap process. This process allows us to dive into your business, your services and map out your existing customer journey. This allows us to match opportunities where chat marketing can be used to help gather leads and increase conversion rates for your business.
Think of it like a fast-tracked journey to where you want your chatbot to be – without the multiple stumbling blokes along the way.
This service costs $599 (+GST for Australian businesses) and is refundable against future chat marketing services.
See if you qualify
Take our quick questionnaire for free to see if you qualify, then book a free 15-min call (optional) to discuss your results
Conversations Roadmap
Undertake our strategy session to outline your approach. Cost $599 (refundable on all future services)
Implement your strategy
We action your new chat marketing strategy with a focus on the Pay for Performance offer.
Pay for results – or pay nothing
Pay the monthly fee at the end of the month or if we don’t get you results – pay nothing!
Find out more about how it works, take our quick questionnaire via Messenger
Is our Chat Marketing guarantee right for Your Business?
Our pay for performance offer is ideal for businesses that are looking for a cost-effective way to grow their brand without incurring significant financial risk. It’s also ideal for those who are interested in exploring a new marketing strategy that guarantees results, without committing to a long-term contract.
Businesses that have a strong social media presence, offers, or advertising budget will benefit the most from this offering, as they are most likely to see the results that they’re looking for.
Businesses and Industries that are suited to this:
- We’ve got proven experience across the following industry and business types and are confident that we can replicate the same success across your business:
- Ecommerce (with or without a physical store)
- Hospitality – particularly cafes and bars
- Online coaches and membership providers
- Professional sporting teams and organisations
- Events and conferences
- Health & Wellness – particularly gyms, yoga and pilates studios
- Beauty and Personal Care services
- Real estate agencies
Professional services
- Businesses that are willing to be 100% transparent. You will be able to view and monitor live results throughout the month to track success so we expect that you will return the favour in regards to conversions across your systems prior to – and during – our partnership together.
- Businesses that are looking to generate subscribers and convert them into customers. So you must have the ability to follow-up and market to them. Whether it be in the format of an email marketing system, CRM or sales team; the leads we generate may require the other systems in your business to help convert them.
Businesses that are not suited to this:
- As per our company values, we will only partner with companies we believe are making a positive impact on the world. We will let you know upfront if you’re not the right fit, but we can 100% guarantee we won’t work with businesses that are involved short-term loans, gambling, animal processing or anything that directly has a negative impact on the environment.
- Brand new startups or businesses that haven’t gone to market yet or don’t have an established presence
- Businesses that we don’t have much experience with or find it difficult to promote in a competitive market. Examples might include mortgage brokers, locksmiths, financial consultants, home loan providers and companies in the energy or insurance sector.
- Coaches or consultants that have not had any proven online success
- Companies that are in industries that are going to grow in the future, we don’t want to do this type of relationship with companies that sell CDs – we’re confident, but not that confident…
Busienesses need to meet a set standard of criteria to qualify for our Pay for Performance chat marketing service
Commit to Facebook Advertising spend
You need to spend at least $500 on Facebook or Instagram advertising during the month to amplify the offer
Have an existing website for your business
You must have an existing website that is functioning, up to date and has generated conversions.
Be active and regularly post on social media
We amplify existing content so you need to be active across both platforms to an engaged audience
Does your business meet the requirements?
Firstly, there is a set standard that businesses must meet to qualify for this offer. If you don’t meet all the requirements or you’re not certain about some points, please book a call to discuss further:
- Can commit to at least $500 to promote your offer on Facebook or Instagram during our pay for performance month. This may require more investment if you can’t meet the minimum social media requirements below.
- Established social media presence across Facebook & Instagram
Posting regularly (at least 2-3 times per week) across both platforms - Have an engaged audience (not necessarily a large one) on social media, with approximately a 5% engagement rate (impressions/engagements) on posts
- You must have an existing website that is functioning, up to date and has generated conversions. One-time landing pages do not count.
- You need to have an offer that is incredibly unique or has proven success. The exact terms of the offer or how we promote it can be discussed, however, there is a minimum requirement for you to commit to on social media throughout the month
- You need to be 100% transparent. We need to view existing stats, systems or reports that show you have a consistent level of business so we can verify that you can meet the expectations required.
Should I use this performance based marketing service?
If you’re still not sure if performance-based marketing is right for your company? Let’s break down some of the common considerations and questions people ask.
Can you afford this approach if it delivers?
Carefully consider your own marketing budget and cash flow limitations before signing up for performance-based marketing.
Although you only pay for results, there’s still some financial risk involved as you’re still required to pay for the service if the results are delivered. If you’re a new company, free marketing techniques may be a better option in the interim. You can browse our range of free chat marketing templates here.
If you’re more established, it might make sense to stick with more traditional pricing structures, like monthly or annual payments, depending on your needs.
Does your company focus on lead generation and conversion?
If you’re trying to build brand awareness online, performance-based marketing may not be for you.
Because you’re relying on people to take a specific action and enter their contact details, it only makes sense to businesses that have something to offer, a method to nurture those new leads or the ability to segment and personalise the information for future marketing opportunities.
Do you understand the technicalities involved?
You only pay for results. Sounds simple, right? It is, but you need to understand the technicalities involved in getting those results.
You will need to be able to provide access to connect your lead gen tool with systems in your business while ensuring we can both measure the number of new leads that are being generated.
We’ll ask for access to systems such as your social media channels, website, analytics, email or CRM system and sales systems (if separate) to connect and integrate them together. FYI we’re happy to sign any NDA or agreements to help you feel comfortable about giving us access.
You need to be comfortable with and understand how we use these systems to produce results. Additionally, understanding how to interpret the data from these systems to track and monitor results is important so you both know what we’re setting out to achieve.
Does your company need results, fast?
Do you need quick, measurable results from a single campaign? Then performance-based marketing is likely to be the perfect solution for your company.
The basis of generating 100 leads for you in one month centers around an individual campaign and offer that is appealing and likely to engage a broader audience.
While other marketing tactics can be costly, resource intensive and unpredictable – our method delivers a highly engaged audience of leads.
The audience profile can also be further segmented to help personalise future offers to increase conversion rates.
The pay for performance gurantee is a risk-free method to get started with chat marketing. Perfect for those that are skeptical about it's success but adventurous enough to try new things in their business.
What are the steps to get started?
Step 1: Apply to see if you qualify and book a free 15-min call to discuss your business
During the call, we’ll run through your current business, who you are what you do and let you know immediately if we’re a right fit for you.
If we decide to continue, we’ll book you in for your Conversations Roadmap session.
Step 2: Undertake a Conversations Roadmap session
This session helps us produce a document that clearly outlines how, where and to whom we’ll implement chat marketing tactics in your business. This is agreed upon together so we’re both clear on the expectations and objectives.
Please note: Conversations Roadmap costs $599 payable upfront, but is refundable on any future services following the pay-for-performance month.
Step 3: Implement your new chat marketing strategy with a focus on the Pay for Performance offer
During the first month, we’ll focus solely on your offer to help generate the agreed level of leads for your business.
Via a live dashboard, you can monitor results and easily measure the success of the campaign.
Step 4: Pay the monthly fee or if we don’t get you results – pay nothing!
Following the first month, if we hit the target you will be required to pay the invoice within 48 hours for the work delivered.
If we fall short of the target you don’t have to pay for the initial implementation and we can decide if we’d like to continue to work together or not.
We’ll then roll out the remainder of your chat marketing strategy across your business.
